eriro, an idyllic nine-bedroom nature hideaway accessible mainly by cable-car, has officially opened its doors to guests in the Tyrolean Alps of Ehrwald, Austria. Situated over 5,000 feet above sea level, eriro offers guests the opportunity to foster a strong connection with the region's deep-rooted Alpine traditions through its personalized guest experiences influenced by locality, seasonality, and simplicity.
Conceptualized by hoteliers Amelie and Dominik Posch, alongside Christina and Martin Spielmann, and crafted by timber construction expert Andreas Mader, eriro works solely with regional companies and offers a reimagined take on Alpine luxury. This unique experience is seamlessly integrated with nature's rhythms, Alpine traditions, and sustainable practices, which shape the activities, design, cuisine, and wellness programs offered. The remote location, minimal carbon footprint, and Tyrolean experiences invite guests to rediscover their beginnings, coexist with nature and savor the present amidst majestic surroundings.
Derived from the Old German High word meaning ‘the entrance of the forest’, eriro’s ethos is to connect guests with nature while reflecting the ever-changing seasons of the Alps, featuring generations of mountain traditions through an array of signature experiences. Guests can relish in the expertise and company of one of eriro’s three in-house guides who specialize in nature, action, and wilderness. Guests may choose to embark on guided barefoot hikes through the forest, meditate in the wilderness, mountain bike or climb, learn to craft using local techniques with raw materials like wood and stone from the mountain, or give yodeling a try. Additionally, eriro collaborates with a variety of local partners for astronomy, pottery classes and music.
“Growing up in this region, we have been inspired by Tyrolean culture and want to share this attitude toward life that we stand by,” said co-owners of eriro, Dominik Posch, the visionary and creative, and Amelie Posch, a true Munich native who previously traveled the world with Les Clef d’Or and oversees everything behind the scenes. “We've meticulously crafted every detail of eriro to foster harmony with nature, from the locally sourced materials used in our sustainable architecture to the traditional practices woven into our signature experiences. We believe in the power of these beginnings and moments of reconnection.”
Housing only nine luxury suites, eriro features a minimalistic, high-quality sustainable design approach to Alpine architecture, blending harmoniously with the surrounding mountain range. Architect Martin Gruber has utilized locally sourced, organic materials such as stone and wood from their own forests and other natural materials from the area, giving the rooms a feeling of timeless luxury paired with an authentic Alpine experience. The simplistic design ethos is articulated through Gruber's nature-inspired color palette and deliberate rejection of ornate décor, instead opting for nature-inspired hues of greys, greens, and browns. Using very limited external light to prevent light pollution, floor-to-ceiling windows flood the space with natural light, but also forge a deep connection with the outdoors, making the pristine Alpine surroundings the centerpiece of eriro’s design philosophy.
The eriro spa is deliberately located in the basement of the property among untamed rocks, forests and meadows on the Tyrolean alpine pastures. Guests can enjoy views of the scenic Alps while relaxing in theramatic plunge pools, or rejuvenate their bodies in the spruce needle or Finnish saunas, each crafted with locally-sourced wood. Anchoring the body, mind and soul through the traditional wisdom of local herbalists and naturalists, the spa menu reflects the seasons of the Alps. Treatments are tailored individually following a consultation with eriro’s Head of Spa, who takes a holistic approach on prescribing one of a variety of massages inspired by five medicinal herbs; mountain arnica, St. John's wort, common yarrow, ribwort plantain and stinging nettle, each with health-promoting properties to restore the body's natural balance. Meditation and yoga sessions are also available.
Celebrating regionally grown ingredients, the eriro restaurant holds a zero-waste strategy. The Head Chef, David Franken, and his small team spend hours in the forest each day, foraging or visiting local farms to source ingredients for their Tyrolean inspired menu. Dishes served reflect the seasonality of the mountains and meals are prepared over local wood, stone and grains then cooked over a real fire, igniting depth and intensity while creating unique flavors and textures.
Photos of eriro can be found here.
About eriro
Tucked away within Ehrwald, Austria at an elevation over 5,000 feet (1,550 meters), eriro is the new luxury hideaway elevating the Alpine experience. Featuring nine luxury suites and only accessible by cable car, eriro is situated within the unspoiled Austrian pastures within the peaks of the Austrian side of Zugspitze Mountain. Emphasizing tradition, seasonality, and simplicity, eriro anchors guests to their origins and fosters harmony with nature through experiences, cuisine, wellness, and design. Activities such as hiking, skiing, and local crafting, yodeling, and snowflake reading techniques foster a strong connection the Alpine traditions of the region. The culinary experience, inspired by seasonality and the Tyrolean Mountains, take guests through celebrated traditional recipes curated with locally sourced ingredients at the restaurant and bar. The spa is anchored in seasonality and origin, with treatments inspired by the five medicinal herbs: mountain arnica, St. John's wort, common yarrow, ribwort plantain and stinging nettle. Architect Martin Gruber designed eriro to capture the simplicity and stillness of the Alpine region, utilizing locally sourced materials and a natural color palette to place nature as the local point. The weathering of the facade, ripening of spruce floors, and darkening of the wooden walls is deliberate, reflecting the journey of the wood, stone, and natural fibers implemented throughout the architecture as the seasons change.
For more information, please visit https://www.eriro.at/en/.